Hennessy Cognac VS The Spirit of NBA

Discover Hennessy VS NBA Cognac : The Perfect Alliance of French Cognac and American Basketball

Hennessy VS NBA Cognac embodies the harmonious fusion between the French refinement of cognac and the passion for basketball, for the discerning connoisseur of both worlds. As the first global spirits partner of the NBA (National Basketball Association), Hennessy builds a bridge between the tradition of cognac and the dynamics of American basketball.
This partnership, initiated in February 2020, now extends on a global scale, touching the African, South American, Asian and European continents. The "Hennessy x NBA: Lines" campaign embodies the boldness and innovation of this exceptional collaboration. It offers fans of basketball and French savoir-faire the opportunity to savor limited editions of Hennessy V.S (very special) and Hennessy V.S.O.P (very superior old pale) cognacs, specially designed to celebrate this partnership around the world.
Dan Rossomondo, NBA Vice President of Media and Business Development, underscores the importance of this international partnership, saying that Hennessy is the first spirits company to partner with the NBA at this level.
Hennessy and the NBA share common values such as integrity, respect and innovation, reinforcing this unique collaboration. Julie Nollet, Hennessy's International Marketing and Communications Director, expresses the idea that this partnership supports a game and a culture that brings people together around the world, despite the current challenges facing fans.
Hennessy, true to its philosophy of "Never Stop. Never Settle", has been pushing the boundaries of creation for over 250 years, just as NBA players pursue sporting excellence. Details on this exciting collaboration between Hennessy and the NBA are available on the official Maison Hennessy website and on its Instagram account.
Hennessy VS NBA Cognac embodies the convergence of two worlds, offering a unique experience for cognac and basketball lovers. It is the expression of an international partnership based on boldness, innovation and the desire to bring people together through the pleasure of tasting an exceptional cognac.